Strategy & sense-making
Turning ambiguous situations into clearer choices, priorities, narratives and operating moves.
Professional profile
Felipe Castro Truque
Entrepreneur · Strategist · Builder
I work where ideas, strategy and execution meet — helping turn complexity into clearer decisions, stronger narratives, useful products and more capable organizations.
15+Years across public, private and entrepreneurial work
ES / ENWorking across Spanish and English
Digital + physicalProducts, systems, publications, events and experiences
Costa RicaBuilding locally with a global field of view
Where I create leverage
A useful profile should say what someone can actually help with.
These are the areas where my experience tends to compound rather than stay inside one discipline.
Narrative & positioning
Making a company, idea or opportunity easier to understand, trust and act on.
Products & experiences
Moving from concept to something real: digital products, physical products, learning experiences, media and events.
Organizational AI & trust
Designing how organizations use increasingly capable systems while preserving human authority, evidence and judgment.
Selected evidence
The work should carry more weight than the labels.
A small set of projects that show how strategy, narrative, product and systems work come together.
Cosmic
Building organizational intelligence and trust infrastructure for a world where humans increasingly direct computational organizations.
Visit Cosmic ↗F1 Live Experience
A live strategy experience tested with 50 teams across 7 rounds and 350/350 decisions completed without failures.
See selected work ↓The New Rules of Competition
An executive decision experience designed around practice, evidence, capability and transfer rather than passive course consumption.
Explore the thinking →The Pura Vida Way
A long-running exploration of Pura Vida as a practical philosophy for how we live, build and define progress.
Explore Pura Vida ↓Professional thread
01
Sense-making
Communication, strategy and narrative taught me to look for the structure underneath noise.
02
Building
Entrepreneurship turned ideas into products, companies, experiences, events and operating constraints.
03
Systems
Today that work increasingly focuses on organizations, AI, trust, human attention and coordinated execution.
04
Human scale
Pura Vida provides the counter-question: what should all this additional capability ultimately be for?
Writing & archive
Ideas are part of the evidence too.
The Ideas archive combines current essays, fieldwork and older writing to make the evolution of the questions visible over time.
Ways to work together
Private Working Sessions
Perspective, decision-making, idea shaping and moving from concept to action.
Strategic Sprints
Short, bounded work around positioning, product, opportunity or operating questions.
Cosmic
Organizational capability, AI trust, implementation and systems that require a broader operating layer.